As Vietnam’s key export markets such as the United States, China, and the EU face growing policy shifts, technical barriers, and rising trade protectionism, trade promotion activities are increasingly seen as a strategic lever that enables Vietnamese businesses to sustain export growth and proactively expand into new markets.
1:1 business matchmaking meetings between Vietnamese exporters and international buying delegations at Vietnam Sourcing Expo – a flagship trade promotion initiative hosted by the Ministry of Industry and Trade (MOIT).
According to the Trade Promotion Agency (MOIT), 2024 marks a critical turning point, requiring Vietnam to shift from dependency-driven exports toward a model that builds internal competitiveness and proactively connects with global markets. In this context, trade promotion is no longer just a marketing tool, but a strategic channel for businesses to:
- Access high-potential markets with less direct competition, such as the Middle East, Africa, Latin America, Eastern Europe, and Halal-certified countries
- Maximize tariff incentives from Free Trade Agreements (FTAs) including EVFTA, CPTPP, UKVFTA, RCEP…
- Connect directly with modern distribution channels and global procurement chains, bypassing intermediaries or domestic importers
Notably, as global markets place increasing emphasis on traceability, sustainability, and product standardization with eco-friendly and responsible practices, proactively engaging in international trade promotion gives Vietnamese businesses a competitive edge to retain market share and access high-quality buyers in the long term.
Vietnam Sourcing Expo 2025 – A Strategic Trade Promotion Platform Hosted by the Ministry of Industry and Trade
As part of the Government’s Scheme 1513 to support Vietnamese enterprises in joining global distribution networks, the Vietnam International Sourcing Expo 2025 – chaired by the Department of International Market Development under the Ministry of Industry and Trade – is Vietnam’s most significant international trade promotion event of the year. Its mission is to:
- Facilitate direct connections between Vietnamese enterprises and over 350 international buying delegations, representing major global retail and distribution networks such as Walmart, Amazon, Lulu, Aeon, and Central Retail
- Accelerate the transformation of Vietnam’s manufacturing-export model, shifting from outsourcing to developing high-value products and brands that meet international standards
- Enhance sourcing capabilities, helping businesses manage input costs and improve resilience amid market fluctuations
Opening ceremony of Vietnam International Sourcing Expo 2024 – an annual trade promotion event hosted by the Ministry of Industry and Trade, connecting Vietnamese businesses to global retail networks.
Beyond the exhibition space, VIS 2025 will feature industry-specific seminars and in-depth B2B matchmaking sessions, enabling participants not only to showcase products but to build lasting business partnerships, elevate export readiness, and strengthen internal capabilities.
📅 Date: September 4–6, 2025
📍 Venue: Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City
🔗 Register now: https://vietnamsourcingexpo.vn/en/register-to-visit/
