Beyond the exhibition halls of Vietnam International Sourcing 2025 lies an exclusive invitation to discover the cultural soul of Vietnam. Curated by Byfas, the tour “Sai Gon Unveiled: The Couture Silk Art & Culture Behind Ao Dai” offers international guests a rare chance to experience the artistry, heritage, and modern creativity behind the iconic Ao Dai and Vietnamese people.
More than a cultural journey, it is an elegant bridge between commerce and tradition – where global business leaders gain fresh inspiration, deeper connections, and a unique perspective on Vietnam’s identity as both a sourcing hub and a cradle of couture innovation. It is a celebration of culture, commerce, and creativity – uniting global communities in Vietnam through an unforgettable, inspiring experience.
The signature tour by Byfas
Byfas, renowned as Vietnam’s foremost silk designer and manufacturer, is proud to pioneer the country’s first exclusive cultural tour dedicated to the Ao Dai—a symbol of elegance, heritage, and Vietnamese identity. With decades of expertise blending traditional silk craftsmanship and modern design innovation, Byfas elevates the Ao Dai from a garment to a living art form that tells the story of Vietnam’s soul.
Our signature tour, “Sai Gon Unveiled: The Couture Silk Art & Culture Behind Ao Dai” offers an extraordinary, immersive 4.5-hour journey through the cultural heart of Saigon, crafted especially for international sourcing buyers, expatriate businessmen, chambers of commerce members, and commercial counselors attending Vietnam International Sourcing 2025 (VIS 2025), hosted by the Ministry of Industry and Trade of Vietnam (MoIT), specifically through its International Market Development Department the from September 4th to 6th, 2025.
Experience Artistic Excellence at Anna Hạnh Lê Couture Art Gallery
A highlight of this journey is the prestigious Anna Hạnh Lê Couture Art Gallery, a beacon of Ao Dai Haute Couture in Vietnam. Renowned for its fusion of exquisite natural silks and innovative tailoring, the gallery embodies the pinnacle of Vietnamese textile artistry. Guests will be privileged to engage in a hands-on experience, exploring the intricate techniques that bring each Ao Dai to life. This intimate experience offers a rare glimpse into the dedication and creativity behind Vietnam’s most luxurious, tailor-made Ao Dai—a true testament to the country’s evolving fashion heritage.
Tour Duration:4.5 Hours of Cultural Immersion
Tour Duration:
1. Meet & Photo Session at Saigon Opera House (Municipal Theatre)
Begin your journey by gathering at the magnificent Saigon Opera House, a French colonial architectural gem. Capture stunning lookbook photographs with your group against this iconic backdrop, setting the tone for a refined cultural experience.
2. Visit Southern Women’s Museum
Step inside the Southern Women’s Museum to explore the cultural beauty and historical evolution of the Ao Dai. Discover how this elegant garment has woven into the Vietnamese identity, representing grace, tradition, and modernity through the decades.
3. Explore Ben Thanh Market
Next, immerse yourself in the bustling atmosphere of Ben Thanh Market. Uncover the fascinating history of the silk trade and the vibrant commercial culture of Southern Vietnam. Here, threads of tradition continue to fuel the livelihood and artistic craftsmanship of the local community.
4. Experience Ao Dai Couture at Anna Hạnh Lê Couture Art Gallery
Delight in an exclusive visit to the Anna Hạnh Lê Couture Art Gallery, renowned for its exquisite high-end natural silk and tailor-made Ao Dai creations. Engage in a hands-on workshop led by master artisans, where you will witness the meticulous artistry behind the Ao Dai and even try your hand at traditional techniques
5. Farewell Lunch
Conclude your cultural adventure with a delectable lunch, served at a carefully selected venue, offering authentic Southern Vietnamese cuisine.
This thoughtfully expanded itinerary allows for a deeper dive into each site, greater interaction during the couture workshop, and a more leisurely pace to truly absorb the richness of Southern Vietnam’s culture and the artistry of the Ao Dai.
Why Choose Byfas’ Exclusive Ao Dai Tour?
- Exclusive: Tailored specifically for international sourcing delegates and business expatriates
- Cultural Depth: Khám phá sâu sắc về Áo dài và nét đẹp di sản văn hóa đời sống Nam Bộ.
- Authentic Experience: Hands-on workshops and intimate visits with artisans
- Bespoke silk Ao Dai as a reminder of your journey.
- Scenic iconic Vespa scooters for a truly immersive Atmosphere.
Join us to uncover how tradition, art, and modern craftsmanship are seamlessly united through Vietnam’s iconic Ao Dai. This exclusive tour is not just a journey—it’s an elegant celebration of Vietnamese culture and creativity, curated for discerning international guests. Book your unforgettable cultural experience today!
Contact Byfas – The Silk Story of Vietnam
Email: aodaitour@byfas.com | Phone: +84 899 224 998
Website: https://aodai.byfas.com/show-schedule/sai-gon-unveiled/
