Amid Vietnam’s record-high import-export turnover in Q1/2025, the indoor and outdoor furniture sector continues to affirm its role as a major pillar, making a significant contribution to the country’s agroforestry export value.
According to data from the General Department of Vietnam Customs and the Vietnam Timber and Forest Products Association (VIFOREST), wood and wood products—including indoor furniture, outdoor furniture, and home décor—achieved an export turnover of approximately USD 3.93 billion, up 11.6% compared to the same period last year.
Buyers Are Increasingly Sourcing Quality Indoor and Outdoor Furniture from Vietnam
Notably, indoor furniture accounts for a large proportion of total wood exports, with key product groups including:
- Living room and dining room furniture: 38% of total wood furniture export value.
- Bedroom furniture: approximately 32%.
- Outdoor and garden furniture (garden furniture, patio furniture): showing strong growth, driven by the post-pandemic “outdoor living” lifestyle trend.
Quick Facts – Vietnam’s Indoor and Outdoor Furniture Sector in Q1/2025
- Total wood and wood products export turnover: USD 3.93 billion (+11.6%)
- Export of indoor furniture (living room, bedroom, office, etc.): ~USD 2.5 billion
- Export of wood and wood products to the U.S.: USD 2.14 billion (+12.9%)
- Vietnam’s market share in the U.S.: Ranked second, just after China.
- Top growing export markets: U.S., EU, Japan.
Key Export Markets: U.S. and Japan Lead the Way
The United States remains Vietnam’s largest export market for indoor and outdoor furniture, with an export value reaching approximately USD 2.14 billion in Q1/2025, up 12.9% year-on-year.
Vietnamese wood furniture—including living room sets, bedroom sets, and outdoor furniture—is now widely available across major U.S. retailers such as Walmart, IKEA, Home Depot, and Wayfair.
Japan also recorded positive growth, with Vietnam’s wood furniture exports reaching around USD 511 million, a significant increase compared to the same period (according to VIFOREST data).
Conversely, exports to China and the European Union (EU) showed slight signs of stagnation, due to weakened demand for mid- to high-end furniture amid slow economic recovery in these markets.
Emerging Trends in the Indoor and Outdoor Furniture Sector 2025
Updated Trends Shared at Vietnam International Sourcing
Green Furniture on the Rise
International consumers, especially in the U.S. and Europe, are increasingly favoring furniture made from legally sourced wood (FSC, PEFC certified), produced according to sustainable standards with low carbon emissions.
Orders now frequently require environmental and social certifications (BSCI, ISO 14001).
Booming Demand for Outdoor Furniture
The growing preference for living close to nature, along with home garden and rooftop trends, is driving strong demand for outdoor furniture: outdoor sofas, garden tables and chairs, parasols, rocking chairs…
Vietnam is emerging as a leading supplier for this segment in the U.S. market.
Market Shift Away from China
Many international distributors continue to diversify their sourcing strategies, shifting indoor and outdoor furniture orders from China to Vietnam thanks to competitive costs and enhanced manufacturing capabilities.
Minimalist and Multi-functional Designs
Consumers are favoring minimalist, multi-functional furniture, particularly modular furniture that suits increasingly limited urban living spaces.
Major Challenges for Vietnamese Furniture Exporters
The international trade landscape is experiencing fluctuations
Escalating tariff tensions among major economies are directly impacting Vietnam’s export performance.
Tougher Import Standards
New regulations related to Extended Producer Responsibility (EPR) and mandatory sustainable supply chain certifications in the U.S. and EU are significantly increasing compliance costs for exporters.
Pressure from Pricing and Logistics Costs
International logistics costs remain high.
At the same time, exporters face squeezed profit margins due to stricter product quality and certification requirements.
Strategic Solutions for Vietnam’s Indoor and Outdoor Furniture Exporters
Insights from the International Seminar at Vietnam International Sourcing Expo
To maintain and expand their export position in 2025 and beyond, Vietnamese indoor and outdoor furniture companies should consider the following:
Invest Heavily in International Certifications
Proactively obtain FSC, BSCI, ISO 14001 certifications and circular material certifications to meet buyers’ requirements and mitigate legal risks.
Transition to Green and Circular Production
Adopt recycled wood, certified plantation timber, and eco-friendly production technologies (e.g., water-based paints, low-VOC finishes).
Boost Design and Product Diversification
Focus on creative designs, modular furniture, and compact furniture models tailored to the needs of modern global consumers.
Leverage Vietnam International Sourcing Expo
Participate in Vietnam International Sourcing Expo 2025 to directly connect with global buyers, retailers, and distributors, especially from the U.S., EU, and Japan.
Conclusion
With robust growth in Q1/2025 and favorable shifts in global sourcing patterns, Vietnam’s indoor and outdoor furniture sector stands at the threshold of a major breakthrough in 2025.
However, increasing competition and stricter compliance requirements demand that businesses proactively innovate across manufacturing, certification, and market strategies.
Only those enterprises that quickly adapt, embrace sustainable production, and capitalize on international sourcing platforms will achieve strong breakthroughs and elevate the Vietnamese furniture brand on the global stage.
