Miniso (NYSE: MNSO; HKEX: 9896) was founded by Chinese entrepreneur Mr. Ye Guofu in 2013. It officially launched on the New York Stock Exchange in October 2020 and was dual-primarily listed on the Hong Kong Stock Exchange in July 2022..
Aiming to improve people’s quality of life, Miniso is committed to providing necessities that are “”good-looking, fun, and easy to use”” with the strategy of IP co-branding. Today, it has become the world’s largest comprehensive private-brand retailer.
As of 2023, Miniso has built a retail network of more than 6,400 stores in 111 countries and regions around the world, covering the core business districts of world-renowned cities such as New York, Paris, London, Dubai, and Sydney.