The Thai retail giant continues to expand its robust investment in Vietnam, actively seeking numerous local sourcing partners. Vietnam Sourcing Expo 2025 represents a strategic meeting point for Vietnamese businesses to connect.
Impressive Scale and Revenue Growth
Central Retail, Thailand’s leading retail group, is significantly making its mark in the Vietnamese market. In the first quarter of 2025, Central Retail’s revenue in Vietnam reached 14.16 billion baht (approximately VND 9,777 billion), an increase of about 4% (in Vietnamese currency) compared to the same period last year. Notably, Vietnam now contributes over 20% to Central Retail’s global revenue—a remarkable figure highlighting Vietnam’s strategic importance in the group’s development plan. With these results, Central Retail ranks among the top retailers in Vietnam, comparable to major domestic chains like Bach Hoa Xanh and WinCommerce.
Central Retail participated in the opening ceremony of Vietnam Sourcing Expo, collaborating with international retail partners to source high-quality Vietnamese products for global distribution networks.
Central Retail not only achieves high revenue but also maintains consistent growth. A representative from the group stated that the revenue growth in the first quarter of this year was significantly driven by increased shopping demand during the Lunar New Year period. These positive business outcomes set a solid foundation for Central Retail to confidently accelerate investment and business expansion in Vietnam in the upcoming period.
Developing Modern Distribution Networks, Creating Market Access for Vietnamese Products
Since entering Vietnam in 2012, Central Retail has significantly reshaped the retail sector with a modern distribution model. Today, the corporation operates over 340 shopping centers and stores across 40 provinces nationwide. Every day, Central Retail’s retail system welcomes hundreds of thousands of customers, becoming an essential channel for various product categories. With nationwide coverage and advanced retail infrastructure, Central Retail effectively bridges local manufacturers with consumers.
More importantly, Central Retail consistently commits to supporting Vietnamese enterprises by promoting domestic consumption. According to the group’s representatives, up to 95% of products sold in Central Retail’s supermarkets in Vietnam are domestically produced, ranging from agricultural products to household goods. This high localization rate highlights Central Retail’s critical role as a key outlet for Vietnamese suppliers.
“As the largest foreign-invested retail group in Vietnam, we are proud to be part of the nation’s and community’s growth. We clearly understand our role in supporting Vietnamese enterprises on their journey to conquer international markets,” emphasized Olivier Langlet, CEO of Central Retail Vietnam.
Through its extensive distribution network and commitment to prioritizing Vietnamese goods, Central Retail fosters sustainable growth for local brands, enhancing product quality and competitiveness.
Expanding GO! and Big C Networks, Seeking New Suppliers
Recently, Central Retail announced significant investment plans to expand its retail network in Vietnam. The group plans to inject an additional USD 2 billion into Vietnam over the next five years, significantly expanding the GO! shopping center network and GO!, Tops Market, and mini go! supermarket chains nationwide. In the second half of this year, Central Retail will open two new shopping centers in Hung Yen and Yen Bai, while completing the rebranding of two major Big C supermarkets (Thang Long in Hanoi and Dong Nai) to the GO! brand.
Additionally, the corporation is diversifying its retail formats, from hypermarkets and city-center supermarkets to mini stores, to cater to various consumer segments. This continuous expansion demonstrates Central Retail’s commitment to sourcing diverse and high-quality products to support its growing store network.
Central Retail’s modern GO! hypermarkets are expanding into numerous provinces, creating extensive distribution channels for local businesses.
A Central Retail representative stated that the group always welcomes new products from Vietnamese suppliers. Central Retail pays special attention to unique and strong Vietnamese products, even supporting their export through the group’s international network. Central Retail has repeatedly collaborated with the Ministry of Industry and Trade to organize “Vietnamese Product Weeks” abroad and supply-demand connection conferences to discover potential Vietnamese products.
Vietnam Sourcing Expo 2025 presents a favorable opportunity for Central Retail to expand its supplier portfolio. At the event, Central Retail’s procurement team can directly meet local manufacturers, diversifying product sourcing for its rapidly expanding retail chains.
Opportunities for Vietnamese Businesses at Vietnam Sourcing Expo 2025
Vietnam Sourcing Expo 2025, organized by the Ministry of Industry and Trade, is a large-scale international trade promotion event creating opportunities for local enterprises to connect with leading distribution networks. This is a golden chance for Vietnamese manufacturers, especially in the consumer goods sector, to directly access Central Retail and global retailers. Businesses can showcase products, understand procurement needs and modern distribution standards, and integrate into the supply chains of prominent retail corporations. Central Retail is looking for suppliers across various product categories:
- Food and Agriculture: High-quality agricultural products, processed foods, beverages meeting food safety standards.
- FMCG: Beverages, confectionery, spices, cosmetics, essential daily products.
- Home Appliances and Electronics: Household items, kitchen equipment, electronics, home appliances.
- Fashion and Apparel: Clothing, textiles, footwear, and accessories aligned with market trends.
- Other categories: Furniture, handicrafts, sporting goods, and other potential Vietnamese products.
All enterprises in these sectors have the opportunity to secure stable market access through Central Retail’s extensive distribution network. Central Retail representatives affirmed their readiness to discuss and advise suppliers on supermarket entry procedures, covering quality requirements, packaging, production volume, and consistent delivery capability.
At the Vietnam Sourcing Expo, Vietnamese businesses will not only connect with Central Retail but also engage with other international buyers, gaining valuable insights and enhancing market competitiveness.
Connect with Central Retail – Register Now
As one of Vietnam’s leading retailers, Central Retail actively seeks to expand cooperation with domestic manufacturers. Vietnam Sourcing Expo 2025 will occur from September 4-6, 2025, at the Saigon Exhibition and Convention Center (SECC), Ho Chi Minh City.
This event will be the ideal meeting place for Central Retail and other major retail and distribution corporations seeking potential partners. The organizers warmly invite Vietnamese enterprises to register their booths at Vietnam Sourcing Expo 2025.
Participating enterprises will have direct access to Central Retail and international retail groups, enabling them to broaden market reach and elevate Vietnamese products within global supply chains. Prepare your profiles, products, and collaborative spirit—Vietnam Sourcing Expo 2025 is your strategic gateway to international markets.
