We are a Christmas time company producing children’s products. USA-based intellectual property company dedicated to creating joyful family moments through imaginative storytelling, timeless characters, and holiday traditions. We are the creators and stewards of beloved Christmas holiday brands such as The Elf on the Shelf®, Elf Pets®, and Elf Mates®. Our company’s stories and characters have become a cherished part of seasonal traditions in millions of homes across North America, the EU, and beyond. We design and develop a variety of plush products that bring these stories to life, enriching family traditions for children and caregivers alike.